mutterings...

Me: so we'll start the session with a brainstorm, on this issue, but lets not call it that - we don't want to dilute the issue with the alleged controversy over the term.

Colleague: so what shall we call it? (looks vague, pondering)

Me: we'll just explain the exercise. No need to call it anything?

Colleague: (still pondering) How about a concept douche?