I T T I A

So I'm reading the Big Issue and come accross this new magazine from A John Bird I T T I A. ITTIA stands for I ThinK Therefore I Act - which is certainly a good principle. A lot of what the site says makes good sense - and I'm all for trying to get people to think. I'm not sure I would have chosen the phrase 'making thinking sexy' though - or accompanied it with a picture of a scantily clad woman. The site does contain some good info though - and I'm certainly planning on keeping an eye on it. But really - slightly naked women? Surely something more original, and less offensive to all concerned than that would have been better?